Theorist

Michael Foucault –   says we are born with a basic identity but we develop our collective identity when with others. however focault believes that it can be a limtiting for what is actually develooped is a stereotypical group and then people start assumptions.

Jeff Shanz- Belives in the living Anarchy

Richard Jenkins- We need to interact in order to form our identity... with people or with identity . therefore partaking in an event (in reality or virtuallly with people with whom we feel affinity help us to form collective identity.

Coraline Howarth- Social representations, where the media constantly associate it with crime, violence and social deprivation.

Henry Tajifels's - Social identity theory assumes that individuals strive to improve their self image by trying to enhance their self esteems based on either personal identity or various social identites. this means that people can boost their self esteem through personal achievement or through succesful groups.

David gautlett- Believes that identity is complicated. Adolescents is a distinctive stage with a beggining and an endd a gradual progression to adulthood. The path is different for males and females and the dilemma is with what you will become.
So the an adolescences progression is about becoming rather than being.

Maurice Merlot – Ponty – We have embodied experiences and anything in which we use allows us to create and build our identity.

Jacques Lacan – “mirror stage” in which a child begins to develop an identity.

Richard Dyer (1979) – A star is an image constructed from a range of materials.

Stuart Hall - Media appears to reflect reality but rather they construct it. Stuart hall encoding and decoding challenges long held assumptions on how media messages are produced.

David Buckingham – A focus on identity requires us to play closer attention to the ways in which media and technologies are used in everyday life and their consequences for social groups. Adolescence is a distinctive stage with a beginning and an end, a gradual progression to adulthood. The past is different for males and females and the dilemma is with what you will become. An adolescences progression is about “becoming” rather than “being”. Adolescence is about what you will become – regarding future occupations and relationships.